Sheetz is one of the largest (and best) convenience store chains in the Northeast and in the summer of twenty eighteen they were looking to expand their shirt line, mainly focusing on the Made To Order (MTO) aspect of their company. They also wanted to see a design focusing on Sheetz Bros. Coffee, along with a design featuring "Sheetz Run and Done,” which highlights that you can a wide variety of items at their stores. The lead designer reached out to me after seeing me at a pop-up art event to see if I would be interested in developing this new line of designs for them.
As with the other Sheetz projects I have worked on, they had a pretty open idea of what they wanted to see with the project, with the only restriction being the previously mentioned focus on the designs. With that in mind, I started brainstorming the five inital designs based on what I knew of the company, and essentially making things that I enjoy about Sheetz. I know they enjoyed my quirky designs, so I wanted to make things you wouldn't typically see, but familiar enough you understood what they were.
After the initial designs were settled on, I went through and added details like the background colors and textures. The colors reflect the red and green primarily used by the brand.
Outside of being used on shirts, the designs have popped up on social media platforms, and could potentially be used even more in the future. Below I will post each graphic, and those graphics will link to the individual products on the Sheetz shop.
